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Bindis on a Bottle

Artist Bharti Kher’s latest work comes shaped like a vodka bottle.

November 30, 2011 12:43:05 am

Artist Bharti Kher’s latest work comes shaped like a vodka bottle. It is six ft tall,costs more than any vodka,and sports a catchy name,Absolut Kher. Clearly,this work is bound to lift spirits more than Kher’s previous poignant portrayal of a dying elephant,priced at a pretty Rs 7 crore.

Absolut Kher is a swirling mass of dark and light blue bindis pasted on a bottle-shaped mirror,and has been created for vodka brand Absolut. The sophistication of the piece stems from the use of cool blues and whites. In Kher’s works,the bindi is a symbol of the third eye,a constant focus on perfection.

“I was in the middle of working on my broken mirrors series for my solo at the Centre Pompidou when I was approached for this piece. It seemed like a natural extension to make the bottle a flat two-dimensional work,” says Kher,“It took me six months to complete. When you stand in front of the work,you see your reflection inside it.”

The “bottle” will be unveiled at Circa 1193 on December 1,before it is showcased in Mumbai. It is now a part of the Absolut collection that showcases works by Andy Warhol and Romero Britto,one of the first to team up Absolut’s Michel Roux in 1963. The collection also includes a work by Subodh Gupta

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