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Beauty for a Cause

Beauty brand The Body Shop is taking forward India’s step to ratify the UN convention against human trafficking.

Written by EXPRESS FEATURES SERVICE | Published: June 29, 2011 12:37:18 am

Beauty brand The Body Shop is taking forward India’s step to ratify the UN convention against human trafficking. On International Day Against Drug Abuse and Illicit Trafficking (June 26),the brand celebrated the ratification of UN trafficking protocol in India to prevent,suppress and punish trafficking in people for which,an incredible count of over 300,000 signatures from across 30 cities in India have already been collected. The presentation of the petition to stop sex trafficking of children and young people took place in the presence of Shakti Vahini and STOP,who are the NGO supporters for the campaign. “We have never shied away from tackling controversial issues and causes that others would avoid. We are truly thankful to all the people who signed the petition for their incredible support for this campaign and are very proud to be handing this petition over to the government on their behalf in July. The sheer number of signatures clearly demonstrates that people in this country really care about the issue of Trafficking” said Shriti Malhotra,COO,The Body Shop India. Globally petition signatures currently stand at over 6 million. Once presented to their national governments,all of these handprints will be amalgamated and presented as a global petition to the United Nations later this year. This petition activity is being replicated in 50 countries around the world.

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