When Shradha Murarka launched Vizyon in 2006,the only thing that mattered to her was to provide fine contemporary clothing to fashion lovers. Since its existence,not only has this Kolkata-based label achieved that goal but it has also had international designers such as Filippo Agnelli (Italy) and Kao Meifen (Taiwan),among others create special lines for the hip and global Indian woman.
This year marks another milestone for Vizyon even as Murarka,its founder and creative director,travels with Vizyons capsule collection to Paris. We are making our international debut with our participation in the Whos Next segment of the prestigious trade show Pret-a-Porter in Paris, she said before leaving for France.
The three-day event,which concludes on July 9,is touted as the market leader among international fashion trade shows in Paris for over 20 years. It provides professional buyers and visitors with a comprehensive view of what is on offer in the ready-to-wear and accessories markets. The Whos Next segment,for one,comprises labels to watch out for, says Murarka,whose label has been part of several multi-designer exhibitions,trunk shows and Mumbais Lakme Fashion Week.
The collection to be shown in Paris will mostly have ready-to-wear creations with a smattering of couture made with fabrics such as georgette,taffeta with leather detailing and lame. Drawing inspiration from the ethnic elements of Africa,modern art and goth references,the colour palate varies from red,yellow and turquoise to midnight blue,black and green.
Our line has around 40 creations,mostly featuring abstract prints and geometry-inspired shapes. In keeping with our USP,we have focused on western clothing be it cocktail wear and structured short dresses or jersey trunks,jackets and skirts, says Murarka.