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This is an archive article published on February 22, 2024

‘Indian customers don’t want to pay for anything, country has been toughest market for us’: Uber CEO Dara Khosrowshahi

Uber CEO Dara Khosrowshahi announced that Uber will be exploring more low cost mobility options, including buses in India,

Uber CEO Dara KhosrowshahiHe also added that the low cost products will be further bolstered with India’s DPI capabilities in the form of DigiLocker system which allows drivers to join the platform within hours. (REUTERS)

Uber CEO Dara Khosrowshahi, who engaged in a conversation with Infosys co-founder Nandan Nilekani in Bengaluru on Thursday, admitted that India has been the “toughest” market for Uber to crack.

“Indian customers are so demanding and don’t want to pay for anything (laughs). I am so proud of the team. India is the gateway to the world for us (Uber). It has been the toughest market to succeed in. But if we succeed here, it sets the standards for us to succeed in other markets in the world,” said Khosrowshahi, who spoke about the subject ‘Building population scale technology’.

Khosrowshahi said that the company will be looking into tapping the digital public infrastructure potential in India through platforms like ONDC (Open Network for Digital Commerce), UPI, DigiLocker and Aadhaar to enable seamless mobility services in India.

Khosrowshahi also announced that Uber will be exploring more low cost mobility options, including buses in India, which he dubbed as the “single biggest opportunity” for the company in India and other developing countries.

“Uber services have historically been four wheelers and the core of business came from high end luxury goods. But actually, if you look now, for us the single biggest opportunity is lower cost products like three wheelers, two wheelers and buses. This is also an opportunity to expand our services to a wider population. We don’t want to be a product for the upper middle class population. We want to be available for everybody,” said Khosrowshahi.

He also added that the low cost products will be further bolstered with India’s DPI capabilities in the form of DigiLocker system which allows drivers to join the platform within hours.

“The DPI of India can become extremely important if we are working towards offering more low cost products like three-wheelers and two-wheelers and the buses that we are planning to build. We are rooting for this model not only in India but especially in developing countries elsewhere,” said Khosrowshahi.

Khosrowshahi, also claimed that Uber was losing $3 billion in profits during Covid-19 pandemic, prompting him to layoff employees and come out of certain businesses. “During Covid, we lost 85 per cent of our volumes and that required a lot of soul searching. We were a company that was completely focusing on expanding but we had to retrench. It really forced us to decide what is the core value of the company and what is not. So, we were in other businesses like building e-bikes and scooters, autonomous technology, vertical take off-landing products and we had to painfully get out of those businesses,” said Khosrowshahi.

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He added, “We were losing about $3 billion of profitability. We went from a $3 billion burn to $5 billion burn. Fortunately, we had a lot of money in the bank and that’s because we raised way more capital than we ever thought we needed, except, we needed.”

Uber MouU with ONDC

Further, Uber also announced an MoU with India’s Open Network for Digital Commerce (ONDC) to explore an integration with the network to expand the range of mobility offerings on the Uber app.

Speaking on the MoU, Prabhjeet Singh, President, Uber India and South Asia, said, “Our vision for Uber in India is to serve the mobility needs of all Indians. This is in line with ONDC’s objective of democratising digital commerce. We are excited to take our first step through this MoU with the ONDC to explore how we can accelerate our ambition to make Uber a platform for every Indian’s daily mobility needs. We are committed to play our part in helping speed up and strengthen India’s digital transformation.”

Sanath Prasad is a senior sub-editor and reporter with the Bengaluru bureau of Indian Express. He covers education, transport, infrastructure and trends and issues integral to Bengaluru. He holds more than two years of reporting experience in Karnataka. His major works include the impact of Hijab ban on Muslim girls in Karnataka, tracing the lives of the victims of Kerala cannibalism, exploring the trends in dairy market of Karnataka in the aftermath of Amul-Nandini controversy, and Karnataka State Elections among others. If he is not writing, he keeps himself engaged with badminton, swimming, and loves exploring. ... Read More

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