FSSAI’s new vegan logo was made in 20 minutes, here’s the young mind who conceptualised it
Kruti, who hails from Gujarat, is currently in Bengaluru for her studies and had taken suggestions from her father while designing the logo.
Kruti Manish Rathore, an MSc second-year student in the Department of Nutrition and Dietetics of Mount Carmel College. After the head of the department of Nutrition and Dietetics of Mount Carmel College in Bengaluru’s Vasanthnagara asked students to conceptualise a logo to mark vegan foods, a 22-year-old student took just 20 minutes and came up with a design which was soon adopted by Food Safety and Standards Authority of India (FSSAI). The logo will now be used on all vegan foods.
Speaking to the indianexpress.com, Kruti Manish Rathore, an MSc second-year student in the Department of Nutrition and Dietetics of Mount Carmel College said, “My HOD told the class to come up with a design since our HOD knew that FSSAI is looking for a logo for vegan foods. Since the logo had to be simple so that consumers can understand what product they are buying, I designed a green-coloured logo with the letter ‘V’ inscribed in the middle of a square box with a small plant on top of it and vegan written at the bottom so people do not confuse it with the letter ‘Y’.”
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