In his letter dated October 14, the Uttara Kannada lawmaker has asked company MD and CEO Anant Vardhan Goenka to take cognisance of the advertisement creating “unrest among the Hindus”.
Pointing out that the advertisement raises the issue of noise pollution, Hegde said, every day,”loud noise is emitted from mics arranged on the top of mosques in our country when [call of] Azan is given. That sound is beyond the permissible limits. On Fridays, it is prolonged for some more time. It is causing great inconvenience to people suffering from different ailments and taking rest, people working in different establishments and teachers teaching in classrooms. Actually, this list of sufferers is very long and only a few are mentioned here.”
“As you are very keen and sensitive towards the problems faced by the general public and you also belong to the Hindu community, I am sure you can feel the discrimination done to the Hindus since centuries,” he added. In his letter, he said a group of “anti-Hindu actors” always hurt the Hindu sentiments whereas they never try to expose the wrongdoings of their community. “Therefore, I kindly request you to take cognisance of this particular incident where your company’s advertisement has created an unrest among the Hindus,” Hegde said.
This comes right after the controversy over the latest collection of FabIndia, a popular clothing brand. Facing severe backlash for calling the collection, assumed to be the Diwali collection, ‘Jashn-e-Riwaaz’, the company pulled its advertisement as well as the tweet.
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