NID posters on global sustainability displayed at World Economic Forum summit

The theme posters displayed during the World Economic Forum (WEF) summit at Davos were conceptualised and designed by the National Institute of Design (NID),the institute faculty said.

Written by Press Trust Of India | Ahmedabad | Published: February 1, 2009 12:28:16 am

The theme posters displayed during the World Economic Forum (WEF) summit at Davos were conceptualised and designed by the National Institute of Design (NID),the institute faculty said.

Prof M P Ranjan,NID Associate Director,said: “For the first time,the World Economic Forum asked NID to conceptualise and develop designs based on the theme ‘global sustainability’.” Four posters prepared by the NID team were displayed at an event on sustainable development on January 29,he said.

“The themes were chosen when strict regulatory regime is in the offing for the industry due to issues such as global warming and environmental changes. The strict global controls will make it difficult for the industry to do business in the years ahead. In this backdrop,the theme posters are significant,as they showcase some home-grown successful models for sustainable development,” Prof Ranjan said.

Marcello Mastioni,Head,Retail and Consumer Goods Industries,WEF,lauded the theme posters in an e-mail message to Prof Ranjan.

“You have been very courageous to tackle such a complex systemic issue as sustainability with an open universal approach,and then go through the immense task of distilling the discussions into meaningful conclusions and relevant visuals,” Mastioni said in the e-mail.

Elaborating on the significance of the posters,Prof Ranjan said sustainability of business is under threat due

to strict regulatory regimes,so the question is how to develop sustainable business models that do not harm nature.

“So,we conceptualised different themes and each theme poster highlights some successful home-based models for sustainable development of business. The exclusively designed posters are on themes such as materialising an economy,Indian digital stock exchange model,” he added.

The other themes were Innovate Complete Value Chain,Essence Marketing,meaningfully engaging consumers. The Innovate Complete Value Chain highlights innovative business models to save on natural resources and transact business without plundering the earth,Ranjan said. “An innovation in sourcing of raw materials can help bring down project cost by 10 to 100 times,” Prof Ranjan said.

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