This Friday afternoon,there was a coup of sorts in the otherwise conservative city of Rajkot.
Groups of women made a beeline for Cosmoplex,watched A rated Hate Story in a show arranged exclusively for the fairer sex,and came out saying they loved it without the company of men.
It was the first time that a multiplex in the city had reserved a show for an A rated movie for women,and they were not disappointed.
Of the total 400 seats,385 were sold out for the movie from the Vikram Bhatt production that is already being hailed as the boldest Bollywood flick whose plot revolves around sex and revenge.
For a week,I observed there were very few women in the audience although its a women-oriented film. Thats why,I decided to run a ladies special, says Cosmoplex owner Ajay Bagdai. Advertisements for the special show were given in vernaculars and publicity was also ensured through word of mouth.
As the print began rolling,comments flew loud and clear. There were cheers and applause and whistling,the last one usually being the preserve of males in the front row.
It was a liberating experience, said Grishma Trivedi,who came with her gang of female friends. Without caring about what the other sex will think about our reaction,let me say we enjoyed the boldest Hindi movie I have ever seen,at least in theatre, she said,adding that they could think of coming for this show only because it was a ladies special.
Vulgar comments by men that fill the dark hall make women audience very uncomfortable. Its equally uncomfortable for ones male companion. So,we usually avoid such films. But this was special, said Yogita Choksi.
For Cosmoplex owner Ajay Bagdai,it means good usiness. We plan to hold more such shows, he says.
Producer Vikram Bhatt too seemed excited. Its good that women turned up in big numbers since the story focuses on the strength of woman and what she can do. And why just Rajkot,such exclusive shows in Mumbai too will draw in more auidence than regular shows, he said.