IIM-A on Tuesday said it will extend the reach of its publisher training programme to countries in South East Asia from next year. The programme aims at addressing the needs of the fast-changing publishing sector and is part of Management Development Programme (MDP) at the top B-School.
IIM-A said it has re-entered into an MoU with the Frankfurt Book Fair (FBF) to offer this training programme. The MoU was signed between IIM-A Director Samir Barua and FBF president Juergen Boos. On the occasion,the website of the programme http://www.publisherstraining.com was also launched.
H Anil Kumar,IIM-A Librarian and Head,National Information Centre on Management (NICMAN),said: The first training programme was held this year between February and March. Following good response from the industry,we have decided to extend the reach of the programme to South East Asia and the Gulf countries from next year.
He added: The programme for the middle and top executives focuses on addressing the changing needs in the rapidly growing book publishing industry,which is growing between 25-30 per cent annually. We shall basically teach them how to manage changes in this industry in terms of strategy,formats and opportunities available for self publishing.
FBF is the largest book fair in the world and is engaged in organising publishing training programmes and congresses around the world. According to industry estimates,90,000 titles are published annually in India of which 30-40 per cent are in English.
Kumar said: We are the third-largest publisher in English language in the world. There are an estimated 16,000-odd publishers in the country. In the first year,our programme was tailor-made to address the changing needs of the Indian publishing sector. So there was more of domestic participation,but a lot of inquires were there from overseas. The ultimate goal is to set up a long-term training programme in this field for which possibilities are being explored.
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