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Healthy bites for those who jump on mobile food wagon

Ruchir Joshi is a student of Entrepreneurship Development Centre at the Mudra Institute of Communication,Ahmedabad.

Written by Express News Service | Ahmedabad | Published: July 28, 2009 2:17:24 am

Ruchir Joshi is a student of Entrepreneurship Development Centre (EDC) at the Mudra Institute of Communication,Ahmedabad (MICA). He has hit upon a unique idea to cash in on roadside eating.

Joshi has partnered with a fitness expert to redefine the roadside laari. Together,they have come up with a unique brand of healthy street food wagons— Healthy Che.

The project aims to make hygienic street food available to the people of Ahmedabad at affordable prices.

The wagons will serve Indian,Thai,Mediterranean and Chinese cuisine at various public places in the city. It will be parked outside prominent gardens during morning and evening,and near corporate houses during lunchtime.

“The idea is to bring about an option of hygienic and healthy food. Healthy food does not mean diet food,but food with the right kind of nutritive value,” Joshi said.

Joshi and his partner,a city-based fitness expert,Dipak Patel,on Monday,launched the first Healthy Che wagon as part of their entrepreneurship venture,Healthy Earth Service Ltd. The MICA-EDC has incubated the venture.

“The first Healthy Che wagon will roll out on the city roads within a week. We plan to have three more such wagons by the year-end,” Joshi said. And if the gaily printed swank green wagons catch the fancy of the food loving Amdavadi,mobile gymnasia are also on the anvil.

Gautam Raj Jain,Vice-Chairperson,MICA-EDC,said: “Ruchir’s venture is set to create a unique viewpoint on hawker business in society. The food wagon will change people’s perspective about street food.”

The food wagon is essentially a modified Tata Ace equipped with a kitchen and refrigerator. Every wagon will have four employees,who will cook food in the vehicle itself. “We also plan to have home delivery facility for people who place their orders through our website or phone number displayed on the wagon,” Joshi said. The entire cost of the project is about Rs 6 lakh.

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