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Chocolate tops gift list this Diwali

Demand for chocolates as a gift item has risen by over 40 per cent during the current festive season,owing to skyrocketing prices of dry fruits as well as complaints of adulteration of traditional sweets.

Written by Express News Service | Ahmedabad |
October 20, 2013 3:04:46 am

Demand for chocolates as a gift item has risen by over 40 per cent during the current festive season,owing to skyrocketing prices of dry fruits as well as complaints of adulteration of traditional sweets.

This was revealed in the findings of a survey by the Associated Chamber of Commerce and Industry of India (Assocham),which is based on interactions with over 1,000 consumers,sweet shopkeepers,kirana store,wholesale dry fruit traders in the past fortnight in 10 cities across the country,including Ahmedabad. Other cities,covered under the survey were Bangalore,Chennai,Hyderabad,Delhi-NCR,Chandigarh,Lucknow,Hyderabad,Jaipur,Kolkata and Mumbai.

The majority of consumers were of the opinion that dry fruits would be their last thing as a gift during Diwali this year,as its prices have sky-rocketed and would rise further as Diwali approaches.

Besides,most said they preferred chocolates over sweets,considering factors like longevity,health-related benefits,attractive packaging etc. Almost all retail stores,selling chocolate gift hampers,said their wares are selling like hot cakes,and considering the recent rise in demand,they have booked orders in advance as Diwali draws closer.

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Most of the dry fruit traders and shopkeepers said that recent rupee depreciation against major currencies had lead to an escalation of about 10 to 15 per cent in wholesale markets and the retail shoppers would have to cough up about 20 to 25 per cent more money.

Almost all the sweet shop owners conceded that the demand and preference for sweets as a gift option during the festivities have plummeted significantly from 35 to 40 per cent,more so due to fear of adulteration,though most of them also attributed it to negative publicity propaganda being channelised by the chocolate industry,the survey showed.

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