Bharti Walmart Private Limited,a business-to-business (B2B) joint venture between Bharti Enterprises and Walmart has come to Gujarat scouting for Alphonso mangoes and vegetables. Official representatives from the retailer,that operates cash-and-carry stores under the brand name Best Price,met farmers of Valsad district on Friday and expressed interest in procuring Alphonso mangoes and veggies from the region.
A meeting between farmers and Bharti Walmart officials,who arrived from Mumbai,was held under the direct mediation of district collector C L Patel. Deputy director of Horticulture at Valsad and the Dang,C D Chaudhary,was also present in the meeting.
During the meeting,officials from the retailer told the farmers that they are keen to procure Alphonso mangoes and veggies grown in Valsad for their retail stores in India and abroad.
The company already runs a Direct Farm programme for procuring supplies for their retail stores in India. It began with 65 farmers in Malerkotla near Ludhiana in Punjab over an year ago and has now expanded to include 3,700 farmers across UP,Delhi NCR,Haryana,Maharashtra and Karnataka.
Feroz Sindhi,who exports Alphonso mangoes to Sri Lanka and London from Dharampur,said,We are more than happy to grab such an opportunity. We will also get good prices from the company. Till now we were exporting the mangoes to different countries through our local agent in Mumbai. This agent used to corner a large share of our profit. With this opportunity many of the farmers will get a fixed amount directly from the company and need not bother about transportation of their produce.
Sindhi was one of the several farmers who had come from different talukas of Valsad district for the meeting. A few villagers from neighbouring districts also participated in the meeting. The representatives from Bharti Walmart also appraised the farmers about the quality of mangoes and asked them to show some samples of mangoes and veggies that the company was keen to procure.
The deputy director of Horticulture at Valsad and Dang C D Chaudhary said,It is a matter of pride that the fruits and vegetables of Valsad in south Gujarat will be seen in the world market. The farmers will also get good profit. The company representatives in the meeting also talked about organising a seminar in coming days to educate the farmers regarding farming methods and practices to get the best quality crop.
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