At book fair,Modi rubs shoulders with Hitler and Savarkar,flies off shelves

Chief Minister Narendra Modi was flying off the shelves at the second Ahmedabad National Book Fair that opened at Gujarat University convention centre on Tuesday.

Written by RITU SHARMA | Ahmedabad | Published: May 2, 2013 4:14:08 am

Chief Minister Narendra Modi was flying off the shelves at the second Ahmedabad National Book Fair that opened at Gujarat University convention centre on Tuesday. At the five-day fair,Modi also peeped out of invitation cards,publicity banners and life-size posters at the entrance of the venue.

“Among ten titles on Modi available at the stall,four were released only on Monday,especially for this book fair. These include Narandra Modi ka Rajnitik Safar by Tejpal Singh Dhama,Kavi Narendra Modi (Gujarati) and Vartasarjak Narendra Modi (Gujarati) by Dr D M Bhadresaria and Brand Gujarat (Gujarati) by Dinesh Desai. We made sure that the titles by publishers based outside Gujarat were couriered to us in time,” said Pradeep Patel of Khanpur’s Priya Krishna Publications.

The publisher had two stalls near the entrance of the main dome where more than 300 stalls were put up by various publishers,predominately from Gujarat. Another latest title released on Modi was Narendra Modi: The Man,The Times by Nilanjan Mukhopadhyay. Books on Modi dealt with a wide range of subjects — biographies,his poems,his oratory skills,branding of Gujarat,the state government’s response to challenges and various other topics.

Posing in different styles and angles on the cover pages,Modi was placed alongside biographies of Adolf Hitler,Swami Vivekanand,Steve Jobs,Einstein,Abdul Kalam,Mahatma Gandhi and Vir Savarkar. Some books on Modi have been translated from Hindi and English into Gujarati. There were a few in English and Hindi. Durdashta Narendra Modi by Diamond Publications has been translated into Gujarati from Hindi by Kumar Pankaj. Another biography,Narendra Modi: Adhunik Gujarat na Shilpi by M V Kamath and Kalindi Randeri,has been translated into local language from English.

“One of the most popular biographies,this has recorded a sale of more than 20,000 copies since its release in 2009. The book has been reprinted five times,the latest being in 2001,” said Ratnaraj Sheth,director of R R Sheth publishers based in Mumbai and Ahmedabad.

Modi’s biographies were the most popular titles. Shri Narendra Modi ni Jivankatha by Aditya Vasu and Swarnim Gujarat ni Swarnim Safar by Sudhir Raval,both by Ahmedabad-based Navbharat Publication,have attracted maximum eyeballs at the stall,” said Ronal Shah,manager,Navbharat Publication. Raval’s is a coffee-table that has 840 pages and costs Rs 3,995.

“Modi is in demand. Within a few hours of the opening,we have already sold five copies of Swarnim Gujarat na CM Narendra Modi by Rohit Shah. Since we had got only five copies, we have placed the order for more copies,” said Dhiman Shah of Ahmedabad-based Gurjar Prakashan.

Books on Modi were also displayed prominently at the state government’s “information department corner”. They include Convenient Action: Gujarat’s Response to Challenges of Climate Change (Macmillan),written by Modi himself and Narkesari: Narendra Modi (Gujarati) by Pratap Simha.

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