AMUL has been rated as the top Indian Green brand by the Global Green Brands study which researches consumers attitudes and perceptions towards green issues.
The team conducting the public opinion research- Cohn and Wolfe,Esty Environmental Partners and Penn Schoen Berland- polled over 9,000 people in eight countries from April 2 to May 3,2011,ranking more than 370 brands and determined which companies have the greenest reputation across the world. A total of 1101 respondents from metros in India were surveyed.
The countries,where the poll was conducted,includes Australia,Brazil,China,France,Germany,the USA,the UK and India. The major brands and companies like Starbucks,Microsoft,IKEA,Dove,Volkswagen,Apple,Unilever,Kimberly-Clark and Nivea featured on the list. But the first place on the chart was occupied by Amul.
The research pointed out that India is the only country to choose deforestation and air pollution as most important green issues.
Gujarat Cooperative Milk Marketing Federation (GCMMF) Managing Director R S Sodhi said 30 lakh members of Amul had planted eight to nine million saplings in a single day on August 15,across 15,000 villages in the last four years. He said that the International Dairy Federation has also awarded Amul Green Movement as the best environment initiative in the sustainability category in 2010.