Seagram’s 100 Pipers Glassware and NDTV have launched an impactful initiative that celebrates individuals who have gone beyond the material markers of success to create a positive impact on the world. The initiative, True Legend – The Future of Young India, will showcase these ‘champions of good’ from different fields like Start-up Tech, Business Innovation, Music, Sports, Environment, Social Work etc.
The initiative will have multiple levels of evaluation, including a NDTV editorial shortlisting process – through which nominees across these categories have been selected, identified and felicitated. One ‘True Legend’ from each of these categories will ultimately be shortlisted through public voting and selection by the esteemed Jury of this initiative.
The Jury comprises individuals who inspire the aspirations of young India and are ‘True Legends’ themselves. They are:
Over the years, Seagram’s 100 Pipers Glassware has been at the forefront of supporting causes that positively impact society. The brand has consistently brought to life the belief of ‘Be Remembered For Good’ – a rallying cry that inspires people to go beyond the material markers of success to make a positive impact on the world. Building on this strong legacy, the brand seeks to continue inspiring consumers to strive towards creating a better world with this initiative as well. To empower consumers to be active participants, 100 Pipers has also created a special ‘Be Remembered for Good’ category as part of this initiative. In this category, anyone can share stories of people who might not be well-known to the world but are ‘champions of good’ and should be celebrated for the impact they make on society.
“Seagram’s 100 Pipers Glassware believes in leadership with purpose, and we always strive to work with partners who are aligned to our core philosophy of ‘Be Remembered for Good’. This partnership with NDTV is in complete synergy with our larger purpose as a brand, with the ‘True Legend- The Future of Young India’ initiative being curated to celebrate inspiring individuals who are driving real, positive impact in the world.”, says Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India.
Suparna Singh, President, NDTV Group added, “NDTV is thrilled to be honouring young Indians whose work and lives demonstrate the best of integrity, compassion, innovation and leadership. In this very special landmark year for India, it means so much to host this event in partnership with 100 Pipers to recognise the best that India has to offer.”
Log onto the initiative’s dedicated website and learn more about the Jury, the nominees & the inspiring stories of goodness. To be active participants in this initiative, you can also celebrate True Legends around you by nominating these champions of good on the True Legends website: https://sites.ndtv.com/truelegend/submit-your-story-be-remembered-for-good-award-category/