This is an archive article published on August 17, 2020
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India’s bond market is so hot even a yoga guru is selling debt

Yoga guru Baba Ramdev’s Patanjali Ayurved Ltd and Wipro Enterprises Pvt, part of Indian software tycoon Azim Premji’s empire, are among 91 maiden rupee-note sellers so far this year.

Yoga guru Ramdev. (Express File photo)Yoga guru Ramdev. (Express File photo)
3 min readAug 17, 2020 11:38 AM IST First published on: Aug 17, 2020 at 11:34 AM IST

First-time bond issuers are rushing into India’s debt market as unprecedented stimulus steps reduce borrowing costs to the cheapest since 2005.

Yoga guru Baba Ramdev’s Patanjali Ayurved Ltd and Wipro Enterprises Pvt, part of Indian software tycoon Azim Premji’s empire, are among 91 maiden rupee-note sellers so far this year. That’s a rebound from 2019, when investors’ risk aversion amid a credit crunch led to only 61 firms making their bond-market debut in the same period.

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Source: Bloomberg

The increase in debut bond sales will help add depth to the debt market, providing more choices for investors while also giving rise to the risk of buying notes of borrowers that lack a track record. For the issuers, debt deals are an opportunity to build cash buffers in a slumping economy. India’s bond sale boom is in line with a jump in debt offering across Asia as policy makers flood markets with cash to fight the coronavirus pandemic.

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