With new unlock measures being introduced during the past one month, consumption patterns of certain items such as liquor, pharmacy/health care and supermarket/departmental store/groceries have seen a dip during the third week of September.
A recent transaction infographic by magicpin – an offline discovery and rewards platform – showed that liquor store sales slipped by around 5-10 per cent on-week, during the September 16-22 period. It was the first week-on-week decline in liquor sales in the four weeks researched by magicpin, the infographic showed.
Apart from liquor, pharmacy/health care transactions too witnessed a fall of around 5-10 per cent from the previous week. It was the second consecutive weekly fall in transactions for the health care segment. The supermarket/departmental store/grocery segment also saw a mild week-on-week dip in transactions. (Refer the category-wise infographic above)
On the other hand, bakery/desserts saw a rise in transactions in the range of 10-15 per cent during the week ended September 22. Separately, the quick-service restaurants (QSRs)/cafes and restaurant (takeaways) continued their upward momentum for the fourth straight week. The restaurant (takeaways) registered around 10-15 per cent weekly rise, while QSRs/cafes rose by approximately 0-5 per cent on week.
Electronics segment saw a transaction rise in the range of 0-5 per cent on-week, while the fashion/apparel segment witnessed a 5-10 per cent weekly rise, the infographic showed.
The rise in these transactions can be attributed to a host of factors such as reopening of malls, metro stations, rise in demand of food delivery apps and so on.
“Discretionary spending (e.g. F&B, Electronics, and Fashion) has continued to grow. We are also seeing signs of revival in some of the hardest-hit categories. E.g. In Pubs/Nightlife, multiple outlets (e.g. in Sec 29, Gurgaon) have opened up in the last 2 weeks and are seeing brisk footfalls. Most of these outlets were closed for the last 6 months. More outlets are expected to open in the next 2 weeks. This augurs well for the broader economy as it indicates an improvement in customer confidence and spending propensity,” magicpin said in a statement.
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