WhiteHatJr, most high-profile buy of Byju’s, set to close
Further, sales conversions have also dropped massively after reopening of schools post-Covid, therefore WhiteHatJr's custom acquisition cost didn’t make sense for the amount of revenue it was raking in.
A Byju’s spokesperson, however, denied that it is planning to shut down WhiteHatJr.
By Salman S H
Edtech unicorn Byju’s is looking at shutting down its subsidiary WhiteHatJr, a coding platform that it acquired over two years ago at an enterprise valuation of $300 million, sources aware of the development said. WhiteHatJr was one of the most high-profile acquisitions made by Byju’s out of the 17 acquisitions it has made till date. However, Byju’s now feels that the coding platform has drawn considerable criticism and lost the potential it once had.
“Byju’s co-founder Byju Raveendran himself is not keen on continuing to run under the brand anymore,” sources said.
Further, sales conversions have also dropped massively after reopening of schools post-Covid, therefore WhiteHatJr’s custom acquisition cost didn’t make sense for the amount of revenue it was raking in.
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