Walmart and Flipkart Wednesday announced a joint strategic investment in Ninjacart, a Bengaluru-based fresh produce supply chain company.
The partnership will help Walmart and Flipkart strengthen direct sourcing of fresh produce for Walmart India’s wholesale cash and carry stores and Flipkart’s online grocery business Supermart. The investment will also support Ninjacart to expand its customer base, reach new cities and gain exposure to global best practices to enhance the efficiency of the local fresh produce ecosystem, the firms said in a joint statement. Founded in 2015, Ninjacart works with 20,000 farmers and supplies fresh produce to 60,000 retailers, according to its website.
Kalyan Krishnamurthy, CEO, Flipkart Group, said, “Developing Flipkart Supermart over the past year, we have focused on creating the right infrastructure, supporting local farmers, producers and food processors, and building sustainability into the ecosystem, all while creating thousands of new jobs and bringing quality, convenience and value to consumers. In Ninjacart, we see a company that shares our values, our pioneering mindset and our commitment to tech-driven innovation that improves life in India.”
Ninjacart’s focus on direct-from-farm sourcing resonates well with Walmart’s commitment to supporting farmers in India, said Krish Iyer, President and CEO, Walmart India. “We are working towards our commitment of sourcing 25 per cent of produce in our Best Price cash-and-carry stores directly from farmers by 2023,” Iyer said.—FE
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