Tata arm wins Jaguar trademark battle against Swiss watchmakerhttps://indianexpress.com/article/business/companies/tata-arm-wins-jaguar-trademark-battle-against-swiss-watchmaker/

Tata arm wins Jaguar trademark battle against Swiss watchmaker

Des Montres Jaguar was earlier granted permission to use trademark Jaguar for its watches in India.

Intellectual Property Appellate Board (IPAB),Chennai,has ruled in favour of Jaguar Cars of England,owned by Tata Motors,in a petition against Switzerland-based watchmaker Manufacture Des Montres Jaguar,who had been granted a nod by the deputy registrar of trademarks,Kolkata,to use the trademark Jaguar for its watches in India.

IPAB,after hearing both the parties,quashed the order of the deputy registrar of trademarks,Kolkata. S Usha,vice-chairman and V Ravi,technical member of IPAB while passing the order said,“We conclude that the registrar’s order is full of infirmities and exhibits pronounced bias necessitating the board to step in to right a terrible wrong.”

The registrar’s decision had allowed the Swiss company to proceed with using the Jaguar name in all watches and watch-parts,excepting clocks.

Jaguar Cars counsel had said that Manufacture Des Montres Jaguar were using the trademark identical to the appellant’s trademark,Jaguar. They argued that its registration was contrary to the provision of the legislation governing trademarks law.

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The counsel submitted that several trademarks,Jaguar or leaping Jaguar device,are registered or pending registration in numerous classes all over the world,including India.

They said that Jaguar forms a predominant feature of corporate name and style registered in 1945 in India. The appellant is using the trademark Jaguar in relation to cars.

Manufacture Des Montres Jaguar,were using the trademark identical to the appellant’s with a malaise intention to trade upon and benefit from the reputation attached to Jaguar,the counsel argued.

However,Manufacture Des Montres Jaguar said it is a Swiss company engaged in the business of manufacturing,distributing and sale of watches and trademark Jaguar and its earliest registration in Switzerland dates back to 1945.

The registrar had earlier stated that Jaguar Cars had not filed any evidence of use of the trademark Jaguar for watches,and there was no evidence of use and advertisement of Jaguar in India. The brochure and promotional materials of the company did not show evidence that they have any manufacturing facilities in India.

He had also stated the car maker does not hold any registration for Jaguar in Class 14 for watches. Besides,Jaguar is a common dictionary word,both companies’ marks are co-existing in over 30 countries.

However,the carmaker argued in IPAB that the trademark was registered by the company on March 27,1945,in India,and that the company has also used the trademark Jaguar in relation to watches for the last several years.

It further claimed that the impugned mark applied by the Swiss company is identical to the Jaguar Car trademark/name and its adoption is vitiated with a malafide intention to trade upon and benefit from the reputation and goodwill attached to the car company’s trade mark.