Advertising Standards Council of India (ASCI) on Friday elected R K Swamy BBDO Chairman and Managing Director Srinivasan K Swamy as its chairman.
“We are confident that the marketing and advertising sectors, industry bodies, regulators, consumer activists and the general public will actively seek ASCI’s services and make self-regulation more relevant in the increasing competitive environment,” Swamy said in a statement issued here.
“It is heartening to note that the Parliamentary Standing Committee has recognised the role played by ASCI and have recommended that ASCI should be given some legal teeth,” he added. Swamy also said that he is excited to take charge at a time when so many important things are on the anvil to further strengthen the principles of self-regulation.
Confederation of Indian Alcoholic Beverage Companies Vice Chairperson Abanti Sankaranarayanan was elected as the Vice Chairman of the advertising watchdog ASCI, while Media Brands Chief Executive Officer Shashidhar Sinha was re-appointed as the Honorary Treasurer.