Sony launches 55-inch 4K Bravia TV for Rs 3.04 lakhhttps://indianexpress.com/article/business/companies/sony-launches-55inch-4k-bravia-tv-for-rs-3-04-lakh/

Sony launches 55-inch 4K Bravia TV for Rs 3.04 lakh

Electronics major plans to launch small screen Bravia brand TV sets with price starting from Rs 15,000.

Sony has unveiled two models of 4K television in its Sony Bravia X series. While 55-inch KD-55X9004 costs Rs 3,04,900,the Japanese manufacturer’s 65-inch KD-65X9004 model costs Rs 4,04,900.

These 4K Ultra HD LED TVs have a resolution of 3840 x 2160 pixels,which is four times that of a full-HD TV. The extremely high resolution produces a wide range of colours and crystal clear images thereby offers an ultimate viewing experience. Users can plug in DVD and Blu-ray players and set-top boxes and these TVs convert the content into 4K resolution. No manual configuration for the upscaling DTH content is required.

Another noteworthy factor that contributes to the new Bravia X series’ immersive experience is the magnetic fluid speaker technology. The technology helps slim TV dimension. The magnetic fluid speakers placed on either side of the display produce clear sound and there was hardly any distortion or blaring noise even at high volume.

In addition,both models — KD-55X9004 and KD-65X9004 — are WiFi-capable and NFC-enabled. Sony Bravia X series 4K Ultra HD LED TVs will be available at all Sony Centers and retail stores as well.

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The electronics major announced that it also plans to launch small screen Bravia brand TV sets with price starting from Rs 15,000 to tap demand in small cities and towns across the country.

The company is expecting Tier 2 and Tier 3 cities to boost volume,while sales of high-end products in the big metro markets will push its revenue margins. It is also targeting 20 per cent increase in revenue this fiscal.

“There is huge growth potential hidden in the smaller cities… For big metro,we are focusing on value strategy. We are trying to sell high-end products in metros. We want to approach right customers with right products,” Sony India Managing Director Kenichiro Hibi said.

He added that the company would launch a new range of affordable and compact TV sets by the end of this year.

Bravia contributes 35 per cent to Sony India sales,at present.

Sony India,which imports 100 per cent of its products from Malaysia,is aiming to sell 13 lakh television sets in the current fiscal as against 11 lakh sold in previous financial year,an increase of 18 per cent. (With PTI inputs)