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Snapdeal follows other players, cuts seller commission

The reduction in fees ranging from 0.2 -18 per cent have been incorporated on the basis of the feedback received from sellers and will be effective from this week, the company said.

By: ENS Economic Bureau | Bengaluru, New Delhi / Bengaluru |
July 12, 2016 4:29:28 am
snapdeal, Snapdeal commission, amazon, ecommerce, flipkart consumers, snapdeal consumers, indian e-commerce sector, e-commerce companies, flipkart, e-commerce  market, flipkart increased commission, fdi e-commerce, amazon, snapdeal, india news, tech newsm business news The company will bear the cost for reverse pickup and payment collection, while packaging and shipping will be borne by sellers.

After Amazon and Flipkart tweaked their seller commissions, Snapdeal has reduced the fees it charges from sellers for over 120 sub-categories. The categories include digital products, electronics, women’s fashion and FMCG products as part of its policy to attract more sellers to its platform.

The reduction in fees ranging from 0.2 -18 per cent have been incorporated on the basis of the feedback received from sellers and will be effective from this week, the company said. However, the marketing fee for nearly 30 sub-categories has been increased in the range of 0.5 to 5.5 per cent, it added.

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The company will bear the cost for reverse pickup and payment collection, while packaging and shipping will be borne by sellers. In case of replacement/exchange also, reverse pick up costs will be borne by Snapdeal. The company claims to have about 3 lakh sellers on its platform, while its competitor Flipkart has about 90,000 sellers and Amazon about one lakh sellers.

Talking about the policy changes, Vishal Chadha, senior vice president, market development at Snapdeal, said, “We believe reduction in marketing fees will foster growth for our sellers. We have worked closely with our sellers and basis their feedback, we have made these policy changes to make them in-line with e-commerce industry best practices.

“… While we share costs with our sellers in case of return; we will continue to forego marketing fees to reduce the costs for sellers. These policy changes will help us in our continuous aim to build a fair, transparent and competitive marketplace.” FE

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