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Payback joins hand with Formule1 Hotels

The loyalty program widens its expanse by adding another new category of hospitality.

Written by FE Online | New Delhi |
September 23, 2013 4:25:47 pm

Formule1,the budget hotel by the largest hotel operator in Asia Pacific,Accor,has joined Payback,the multi-brand loyalty program,as its first partner in the hospitality category.

The association will enable Hotel Formule1 guests to avail membership with Payback programme and earn points.

The partnership will maximise rewards for millions of payback members spread across India on every stay,across all Formule1 properties in India such as Greater Noida,Ahmedabad,Bengaluru and upcoming properties with an assured earning rate of four Payback points on every Rs 100 spent and use their existing points as a currency to book a stay at Formule1 Properties.

As part of launch offer,Payback members can also avail 15% discount on room rates along with a complimentary breakfast for all stays,will be valid until October 31,2013.

Hotel Formule1 guests,on the other hand,who enrol into the program,will be eligible to avail all benefits of Payback programme and also redeem their points.

The Payback partner brands are spread across retail,entertainment,fuel,utility and travel categories and will include brands such as Big Bazaar,Bookmyshow.com,Central,e zone,futurebazaar.com,Home Town,HPCL,ICICI Bank,MakeMyTrip.com,Pantaloons,Vodafone,and others.

“As consumers preferences evolve,and as hotels aggressively try to deliver differentiated experiences to their customers; loyalty programs that offer consumers varied choices and experiences in the hospitality sector are gaining relevance and popularity,” Rahul Rana,Chief Operating Officer,Payback India said.

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