Baba Ramdev-led Patanjali is looking at a two-fold jump in sales at over Rs 20,000 crore this fiscal as it plans to double its distribution network to 12,000 across the country. Besides, the company is aspiring to further strengthen its presence and lead in most of the product categories.
The Haridwar-based FMCG firm had clocked a turnover of Rs 10,561 crore in the financial year ended March 31, 2017. “We would grow more than double this year… By next year, Patanjali would be in the leading position and in most of the product categories, it would be number one,” yoga guru Ramdev said.
The company is in the process of setting up mega production units at several places, including Noida, Nagpur, and Indore, which would take its production capacity to Rs 60,000 crore from the existing Rs 35,000 crore. “Our Noida facility would have a production capacity of Rs 20,000 crore, Nagpur 15,000 crore to Rs 20,000 crore and Indore Rs 5,000 crore,” he added.
The company is also strengthening its distribution network to reach more consumers across the country. “We would double our distributors’ network to 12,000 from the present 6,000,” Ramdev said.
This fiscal, the company is looking to enhance its focus on categories such as spices, pulses, vegetable oil, biscuits,confectionery and juices and add more products into these segments. In FY 2016-17, Patanjali Ayurved contributed Rs 9,634 crore to its turnover, while Divya Pharmacy that manufactures ayurvedic medicine had clocked Rs 870 crore sales.
During the fiscal, Patanjali ghee had a business of Rs 1,467 crore and oral care brand Dant Kanti Rs 940 crore. Its personal care brand Keshkanti had sales of Rs 825 crore and herbal soap Rs 574 crore. “Dankanti has now 14 per cent market share in the segment. Honey is around Rs 350 crore and would grow to Rs 500-600 crore this year. Our kacchi ghani mustard oil is around Rs 522 crore and would grow up to Rs 1,000 crore,” he added.
According to the company, it has now 15 per cent market share in shampoo, 14 per cent in face wash, 35 per cent in dishwasher and 50 per cent in Honey. Patanjali’s CEO Acharaya Balkrishna said the company will investing Rs 5,000 crore to set up 5 manufacturing facilities across the country.
When asked if the company is looking at entering any new product category this year, Ramdev said: “This year we will focus on our growing existing categories.”
Ramdev also rubbished criticism that the company outsources manufacturing, he said: “Ninety-nine per cent of our products are manufactured in-house. People try to spread rumours about Patanjali. We have production capacity of around Rs 35,000 crore.”