This is an archive article published on April 1, 2025
Nikhil Kamath’s Gruhas leads Rs 12.5 crore investment in Lehlah
A content commerce platform, LehLah empowers creators to monetise their influence by sharing affiliate links for curated product recommendations thereby bridging the gap between creators and brand partners.
Gruhas cofounder Nikhil Kamath said the future of commerce may belong to platforms that empower individuals to monetise their influence while making discovery and purchasing seamless. (Express Photo)
LehLah, a creator-led content commerce startup, has raised Rs 12.5 cr as seed funding from a group of investors led by Gruhas, a company co-founded by Nikhil Kamath and Abhijeet Pai.
The funds will be utilised for product development, increasing brand visibility, and expanding the team.
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Commenting on the funding, Nikhil Kamath said: “Shopping today isn’t just about products — it’s about trust, influence, and community. People don’t want to be sold to; they want recommendations from those they relate to. The future of commerce may belong to platforms that empower individuals to monetise their influence while making discovery and purchasing seamless. Only time will truly tell.”
Ashna Ruia, founder, LehLah stated: “We are excited to embark on this new chapter with the backing of Gruhas, who share our vision for transforming the creator economy. This support enables us to amplify our mission of empowering creators to build thriving businesses around their passions. As we continue to innovate and scale, we are inspired by the opportunity to redefine the intersection of creativity, commerce, and community, with key partners like Nikhil Kamath by our side.”
A content commerce platform, LehLah empowers creators to monetise their influence by sharing affiliate links for curated product recommendations thereby bridging the gap between creators and brand partners.
Gruhas cofounder Nikhil Kamath said the future of commerce may belong to platforms that empower individuals to monetise their influence while making discovery and purchasing seamless. (Express Photo) 
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