Max Bupa and Public Health Foundation of India have partnered to promote Walk for Health,a first of its kind initiative to encourage people to incorporate more walking into their daily lives.
Max Bupa and PHFI will work together to raise awareness about the benefits of walking and encourage individuals,families and communities to get walking for a long term positive behavioural change. The campaign will focus on driving maximum participation in Max Bupa Walk for Health scheduled in Delhi and Mumbai on 20th October this year and promote Ground Miles a new smartphone application,to help people keep track of their walking habits online.
India has the largest number of cardiac patients,impacting over 100 million people or nearly 10 percent of the total population. Also,according to a global research conducted by Bupa across 13 countries,26% of expressed heart disease as a major health concern followed by stroke at 12%. Studies have shown that walking plays a critical role in preventing cardiovascular diseases.