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Friday, December 04, 2020

Hero MotoCorp to sell, service Harley-Davidson bikes in India

As per a licensing deal, Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand name, the statement said.

By: ENS Economic Bureau | New Delhi | Updated: October 28, 2020 12:41:19 pm
A Harley-Davidson Inc. Super Glide Custom motorcycle is displayed at the Auto Expo 2012 in New Delhi, India, on Friday, Jan. 6, 2012. (Photographer: Graham Crouch/Bloomberg)

The country’s largest two-wheeler maker, Hero MotoCorp, and US bikemaker Harley-Davidson on Tuesday said they have joined hands for the domestic market.

As per the distribution agreement, Hero MotoCorp will sell and service Harley-Davidson motorcycles, and sell parts and accessories and general merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero’s existing dealership network in India, the companies said.

Explained: What does Harley Davidson’s tie-up with Hero entail?

As per a licensing deal, Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand name, the statement added. “These actions are aligned with Harley-Davidson’s business overhaul, The Rewire, and the company’s announcement in September to change its business model in India,” the statement said.

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