Fractal Analytics named ‘cool vendor in analytics’ by Gartnerhttps://indianexpress.com/article/business/companies/fractal-analytics-named-cool-vendor-in-analytics-by-gartner/

Fractal Analytics named ‘cool vendor in analytics’ by Gartner

Gartner's annual report that identifies the new vendors in key technology areas.

Fractal Analytics has been selected as one of the top five in the ‘Cool Vendors in Analytics 2013 report’,recently published by Gartner,an annual report that identifies the new vendors in key technology areas.

”By delivering various combinations of domain expertise and higher levels of automation,this year’s vendors improve the analytic accuracy,adoption and productivity of organisations,” said the report.

“We are happy to be recognised as a ‘Cool Vendor’ by Gartner,” said Srikanth Velamakanni,co-founder & CEO of Fractal Analytics,adding,”Companies must supplement their traditional ways of understanding consumer behavior with new ways relevant for the age of Big Data,such as Customer Genomics for machine learning based personalized marketing.”

Fractal Analytics’ Customer Genomics solution helps marketers learn complex customer behavior at an individual level.