Amazon India, Kishore Biyani’s Future Group announce strategic alliance

Customers on Amazon platform can now expect largest online stores of Future Group fashion brands.

New Delhi | Published: October 13, 2014 10:38:12 am
Amazon-Future Group partnership will initially focus on Future Group fashion brands and will subsequently cover all other categories. (Reuters) Amazon-Future Group partnership will initially focus on Future Group fashion brands and will subsequently cover all other categories. (Reuters)

Amazon India and Future Group announced on Monday, a strategic alliance, that will leverage the strong product knowledge, extensive brand portfolio and sourcing base of Future Group, and the ecommerce platform, customer base and reach of Amazon.in. The partnership will initially focus on the Future Group fashion brands and will subsequently cover all other categories.

Once launched, customers on Amazon.in platform can now expect the largest online stores of Future Group fashion brands Lee Cooper, Converse, Indigo Nation, Scullers or Jealous21, among others and benefit in making a purchase decision through rich product content, secure payments, fast delivery and easy returns on the http://www.amazon.in platform. Future Group’s current portfolio of over 40 brands and 10,000 + unique styles exclusively will be retailed exclusively online through Amazon.in platform.

“The bottom line in each of our retail success stories is “know your customer”. Insights into the soul of Indian consumers – how they operate, think, dream and live – helps us innovate and create functionally differentiating products and experiences. Partnership with Amazon, which obsesses to be earth’s most customer centric company, will enable us to leverage their strengths, investments and innovations in technology to reach out to wider set of consumers across India,” Kishore Biyani, Group CEO, Future Group said.

“We are excited to collaborate, leverage each other’s unique strengths and serve customers across India. The product portfolio of Future Group, their innate understanding of the Indian consumer mind set and our ability to serve and deliver a convenient, easy, trusted and reliable delivery experience to a nationwide set of customers is a win win for all,” said Amit Agarwal, Vice President and Country Manager, Amazon India.

Partnership between the two organisations will bring together the best of consumer insight from the online and offline world and create the omni channel approach to serving customers. Amazon.in will also partner Future Group brands in promoting the existing and new brands in markets, explore cobranding opportunities and accelerate new product development in categories which are currently not served by retailers. The companies will also explore synergies in areas such as distribution network, customer acquisition and cross promotions.

fe Bureau | The Financial Express

 

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