Maruti Suzuki’s yet to be launched compact sports utility vehicle “Vitara Brezza” is set to become the first vehicle to be fully designed, developed, validated and tested by MSIL in India.
Ahead of the global unveiling of its compact SUV at Delhi Auto Expo, next month, CV Raman, executive director, Engineering, at MSIL told that Brezza is the first product that has been developed from “sketch to validation” by the Indian team.
“While the Indian R&D team works with the global team on various models, in case of Brezza all decisions and judgments on the car were taken by Maruti team and no validation of judgements were taken from the global team of Suzuki,” said Raman.
Stating that the project was given to the MSIL R&D team as a challenge, Raman said that the team started work on it in middle of 2011 and it took around three and half years for the team to develop the product fully. He further added that the time taken is broadly in line with the time taken by an integrated R&D team (Indian R&D and Suzuki’s global R&D) to develop a product.
He, however, said that the acceptance of the product by the customers will define the success of the product and acknowledgement of the R&D effort. While Raman did not disclose the cost benefits accrued from developing the product in India, he told that the company will disclose the financial implications of the same at a later date.
It is important to note that MSIL has significantly added to its R&D team over the last decade. “Our R&D team which comprised of 300 members a decade ago is now 1,300 member and the majority of the addition has come over the last four to five years,” said Raman. Working on Transformation as a theme for the company, Raman said that the company is responding to the needs of the transforming customers and bringing changes in design, technology and products that meet needs of the customers.
“The customers are transforming and the market is getting segmented. We have to address to every segment,” said Raman.
📣 The Indian Express is now on Telegram. Click here to join our channel (@indianexpress) and stay updated with the latest headlines