July 16, 2013 3:33:21 pm
After an average but relatively slow 2012,the Indian automotive industry was expecting a better 2013. Some exciting launches at end of the 2012 also promised the same. But the slowdown isn’t finished yet and it’s becoming worse. We have the sales records of first two quarters in our hands and by looking at these we are not getting any good feeling. Despite some big launches like Ford EcoSport and Honda Amaze,nothing big had happened in this year so far – even big discounts failed to lure buyers.
However,there are some cars that have been generating good volumes and they are what we are highlighting here. Cardekho takes a look at the top-10 best sellers of 2013:
1. Maruti Alto 800
The bread and butter car from Maruti Suzuki is on top like always. The two USPs of this people’s car are- better fuel efficiency and low cost of ownership. Not just selling points,it worked as the core formula to take the sales of Maruti Alto 800 to never before touched heights. Introduced in October,2012,the Alto 800 has set new records of sales. The volume of sales has crossed 1,37,406 in 2013 and still counting. (These are the commutative sales figures of Alto 800 and K10).
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2. Maruti Suzuki Swift
Maruti Suzuki Swift,again a best seller from Maruti Suzuki. The premium hatchback is creating volumes since its launch in May,2005. The latest avatar of the Suzuki Swift is doing wonders for the company. Despite of the slowdown,this premium hatchback has sold like hotcakes and MSI managed to sell a whooping 1,06,236 Swifts in 2013 till now. The Swift was at 3rd spot till May,2013,but Dzire’s low sales in June has made Swift to enjoy the second spot in the top-10 list.
3. Maruti Suzuki Swift Dzire
Most of us were expecting that the launch of Chevrolet Sail and Honda Amaze would cut down Dzire’s sales. But the Swift based entry level saloon has sustained its position and still generating 10,000+ sales every month. MSI has managed to sale a total of 1,04,713 in 2013.
4. Maruti Suzuki WagonR
To all those who still wonder what the R stands for,it is Recreation. It was introduced in Japan in 1993 and is still in production by Suzuki. It is one of the first cars to use the design strategy named,tall wagon/tall boy,in which the car is designed to be strangely tall within a small bonnet and ultimate design is a somewhat a vertical hatch. The outer design basically side in order to make out most of the cabin space while staying within the dimensions of the car. This fact actually took concrete shape when the sales of Wagon R got established in India. By the end of Feb 2010,the sales of Suzuki Wagon R touched mark of 5 million. The company recently launched the refreshed WagonR,which helps them to attract buyers towards it. The Tall Boy has managed to get good numbers as well,and there are 78,389 new WagonR owners in 2013.
5. Mahindra Bolero
Mahindra Bolero,the best selling SUV in India,is generating volumes even more than some of the hatchbacks. The SUV is so famous in rural and semi-urban areas. Based on decades old platform,it has a high ground clearance and that is in-turn what makes it easier to be driven on rural Indian roads. The sales volume for Bolero has touched new highs in 2013,Mahindra has sold 59,973 units of Bolero so far in 2013.
6. Hyundai i10
The B-segment hatchback from South-Korean manufacturer is one of the best selling hatchbacks in India. Despite of the fact that Hyundai is planning to launch a refreshed i10 in the upcoming festive season,Hyundai i10 is still generating good numbers. Presently i10’s sales volume marks around 50257.
7. Hyundai Eon
The most affordable Hyundai car in India,the Eon is also most stylish compact hatchback. Apart from fierce competition from Maruti Alto 800,Eon has been doing good sales. The car has carved out a niche for itself and there is a specific group,which prefers Eon. So,the Eon’s stylish outfit helped it to total sales of 50108 units in 2013.
8. Hyundai i20
Next in the row is the elder sibling of the Hyundai i10 and Eon,the i20. The stylish premium hatchback is loaded with first in class features and attracts the buyers,who demand more in a hatchback. Not even styling,the hatchback also performs well and that is why 40,807 new owners bought the premium hatchback in 2013.
MPVs has never been considered as a family car in India,and even as a commercial purpose vehicle,usage of MPVs were limited. But Innova has redefined the segment and even though the segment is not a volume driven segment,the MPV has managed to get a spot in top-10 best sellers,with a total sales of 33353 units.
The home grown auto manufacturer Tata is struggling with the odd market conditions,but their hatchbacks Indica and Vista is managed to do decent sales in 2013. The sales figures reached a mark of 33206 in 2013.
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