The Great Indian Festive Sale, this year’s festive promotion on amazon.in event was four times bigger than the last years Diwali promotion event on amazon.in. The first day of the event was biggest ever in the history of Amazon.in in terms of revenue. According to the press release from Amazon.in, traffic from mobile was over 70% and lakhs of new customers came from remote cities like Aurangabad, Malappuram, Dhanbad, Kannur, Tiruchirappalli, Jamshedpur and others.
“We saw a 400% increase, on a daily basis, in the number of new customers. All top deals got sold out in under 30 minutes of going live with thousands of customers joining the waitlist every hour,” the company’s press release stated.
While Day 1 saw a magnificent sale of shoes and apparel, Day 2 registered a jump in the sale of Kitchen Appliances, Televisions and and FMCG. Day 3 was the biggest ever for the Mobile Phones category with a 3X growth from its previous biggest day and Day 4 was the biggest in the history of the PC and Automotive categories. Day 5 saw biggest sale ever in the history of the Books category.
“Majority of them were from Tier II and Tier III geographies. Over 65% orders came from Tier II and Tier III cities and towns across numerous categories including apparel, shoes, home décor, kitchen appliances, TVs, consumer electronics, books, FMCG products, sports equipment and more,” the release said.
The categories of products that attracted maximum customers were consumer electronics, apparel, home & kitchen, books and shoes.
Amazon.in yet again raised the bar for online shopping in India during the festival by launching Morning Delivery service which enabled customers to shop as late as midnight and get the products delivered by 11am the same morning.