September 10, 2015 2:49:00 am
The Indian arm of the world’s largest food company, Nestle, is planning to re-launch it popular instant noodles brand Maggi in the country by the end of the year if it gets a go ahead from the Bombay High Court said Suresh Narayanan, MD of Nestle India
The HC has ordered a re-test of the six variants of Maggi in three labs in the country and if tests prove that the lead content in the product is within permissible limits, Nestle India can resume manufacturing. This after the Food and Safety Standards Authority of India ordered Nestle India to withdraw all nine variants of Maggi instant noodles from the market, terming them “unsafe and hazardous” for human consumption.
“Nestle products have always been safe. But the primacy, the importance, the standing of FSSAI as the regulator has never been questioned by Nestle. We will engage with them on a professional forward looking basis. What has happened, has happened, we cannot rewrite history,” said Narayanan.
Narayanan said the company will re-launch Maggi without making any changes to the tastemaker which comes along with the instant noodles. He also said that the company is planning to launch a 24X7 consumer engagement service to address the grievances of its customers.
“We would like to impress the consumers once we comeback. The re-launch (of Maggi) will be truly memorable for the company, for our partners and for the consumers because this is a resurrection of a hugely loved brand,” said Narayanan.
Narayanan said the firm will defend the Rs 640 crore class action suit filed by the Indian government to the best of its ability. The ban on Maggi had dented Nestle India earnings. The firm reported a loss of Rs 64.40 crore for June quarter — its first quarterly loss in over 3 decades.
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