The era of the personal computer (PC) is not over yet and is going through a transition into a re-imagined role,Microsofts chief operating officer Kevin Turner said on Tuesday. With most devices moving into a touch-based interface,the technology giant believes its new operating system,Windows 8,could aid in this transition,at a time when PC sales have seen its biggest decline in two decades.
Speaking in Bangalore at the Microsoft Executive Forum,Turner said that the company is helping enterprises to deploy Windows 8 by April 2014 as it plans to end the life of Windows XP by that time. Microsoft,whose shares have remained flat over the past decade,last year rolled out the touch-based operating software which delivers the same user experience across devices.
PCs are not dead,they are being re-imagined and will take a rebirth, said Turner,adding that the company is in a unique position,unlike other technology companies,with its interaction across consumers,business and advertisers giving it a 360 degree view of the market. Microsoft,which is moving from being a primarily software maker into the devices and services space,will invest $10.1 billion in R&D,across the five megatrends like cloud,social,mobility,big data and touch,he said.
The Redmond-based company has entered the fiercely competitive devices market by launching the Surface tablet last year,while Surface Pro is set to be launched globally over the next couple of months. The company has launched Office 365 on cloud,its primary cash cow,on a subscription model this year,making its big bang entry into the huge Software as a Service (SaaS) market. Turner,however,said that Microsoft will continue to have partnerships with others as it will not make all the devices.
Despite coming late to the cloud computing party,Turner said that its cloud offering,Azure,will help the company differentiate by allowing the users to create their own firewall by giving the option of public,private and hybrid cloud. He said,We will be on the leading edge as and when governments decide to come up with regulations and legislations due to heightened security issues.