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HTC aims for slot in mid-segment, to launch sub-R10,000 handset

HTC is expected to announce the RE camera, a new product category for the company, in Mumbai next week along with the HTC Desire 820.

Written by Nandagopal Rajan | New York |
October 10, 2014 2:02:53 am

HTC will continue to consolidate its growth in the mid-range smartphone segment in India before bringing in a value device in the sub-Rs 10,000 category by the end of this year, said Chia-Lin Chang, president of Global Sales and CFO.

“We will participate in the sub-Rs 10,000 segment but will not go very low. We don’t want to create something that is not a good experience,” he said, adding that a phone in this segment can be expected soon.

Speaking to select mediapersons soon after the launch of the HTC Desire EYE smartphone with dual 13MP cameras and the new HTC RE handheld camera, Chang said the importance of the Indian market for the Taiwanese smartphone maker can be fathomed by the fact that it is the only market where he personally launches new devices.

HTC is expected to announce the RE camera, a new product category for the company, in Mumbai next week along with the HTC Desire 820. Chang said he company was near a 5 per cent market share in the Indian smartphone market and on part to achieve its goal of 10 per cent by 2015.

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CEO Peter Chou saying that the RE camera was just the beginning and that HTC is looking at wearables too.

(The writer is in New York at the invitation of HTC)

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