Maruti Suzuki Alto is set to become the first car model in the country to cross the 30 lakh mark by the end of this month and it has already surpassed the numbers achieved by Maruti 800 which achieved a feat of 28 lakh units till MSIL discontinued its production in January 2014.
Launched in 2000, Alto will attain the 30 lakh milestone in 16 years at an average sale of around 2 lakh units a year or a monthly average of around 16,000. Even in the month of January 2016, Alto emerged as the most popular car and sold 21,462 units, higher than any other car in the country. In fact in the calendar 2015, MSIL sold 2.7 lakh units of Alto, higher than any other car.
Vinay Pant, GM marketing and sales, MSIL said that the success and attractiveness of the product lies in its affordability, fuel efficiency, driveability and constant evolution.
“Alto continues to be one of the most affordable and fuel efficient car since its launch. Despite several technological improvements and additional features, the base price of the car continues to remain the same even now,” said Pant.
He further added that the company has worked hard to keep the brand strong and by bringing the automated manual transmission (AMT) technology to the car and addition of safety feature such as air bag have helped the product. While several minor changes have gone into the product over the 16-year period, five major variants of the car that have been launched over the years.
Other than the product advancements and affordability the growing reach of the company through its dealerships has also helped the product. As against a total of 200 dealerships across 120 cities in the year 2000, MSIL has increased its reach to 1,400 cities through 1,750 dealerships now.
It is also important to note that while it took more than eight years for the company to sell the first 10 lakh units of Alto, the next 10 lakh were sold in around four years. However, the company took even less time in reaching from 20 lakh units to 30 lakh units.
At its peak, Alto had witnessed an annual sales of over 3.4 lakh in 2010-11and it is far more than the figure of 1.9 lakh achieved by Maruti 800 in 1999-2000 at its peak.