To push digital transactions, the government on Thursday launched two schemes, ‘Lucky Grahak Yojna’ and ‘Digi Dhan Yojna’, for consumers and merchants. Giving details, Niti Ayog CEO Amitabh Kant said that Lucky Grahak Yojna would reward consumers through a daily, as well as a weekly, draw on transactions worth Rs 50 to Rs 3,000 with maximum reward up to Rs 1 lakh. He added that Digi Dhan Yojna, aimed at merchants, would have a maximum reward of Rs 50,000.
Terming it a ‘Christmas Gift’ to the country, Kant said the first draw will happen on December 25 and the mega draw on April 14, the birth anniversary of B R Ambedkar. On April 14, there would be mega awards worth Rs 1 crore, Rs 50 lakh and Rs 25 lakh, respectively, for consumers and Rs 50 Lakh, Rs 25 lakh and Rs 5 lakh for merchants, Kant said.
“Focus of Lucky Grahak and Digi-Dhan Yojana is on poor, middle class and small businesses so as to bring them into digital payments revolution,” said the Niti Aayog CEO.All forms of transactions through UPI, USSD, Aadhar Enabled Payment System (AEPS) and RuPay cards will be eligible for lucky draws. Niti Aayog also said the scheme is not applicable for transactions done through private credit cards and e-wallets of private companies.
The government last week offered discount on purchase of fuel and train tickets through digital mode.