This is an archive article published on March 12, 2022
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The Reading Room: 8 experts on the best books on the BJP

After their resounding win in the UP elections, political scientists and experts such as Christophe Jaffrelot and Suhas Palshikar on the best books on the Bharatiya Janata Party

CM Bhupendra Patel and BJP state chief CR Paatil welcome PM Narendra Modi during Gujarat Panchayat Sammelan at the GMDC ground in Ahmedabad on Friday. (Express photo by Nirmal Harindran) CM Bhupendra Patel and BJP state chief CR Paatil welcome PM Narendra Modi during Gujarat Panchayat Sammelan at the GMDC ground in Ahmedabad on Friday. (Express photo by Nirmal Harindran)
11 min readMar 27, 2022 03:00 PM IST First published on: Mar 12, 2022 at 03:08 PM IST
  • Christophe Jaffrelot
    political scientist; author of Modi’s India: Hindu Nationalism and the Rise of Ethnic Democracy

Recommendation: How the BJP Wins: Inside India’s Greatest Election Machine by Prashant Jha (Juggernaut, 2017)

How the BJP wins: Inside India’s greatest election machine by Prashant Jha – Juggernaut, 2017 (Source: amazon.in)

Why?
Based on in-depth ethnographic research, this book shows how under Narendra Modi-Amit Shah, the BJP has tried to win elections at the state and national levels. Prashant Jha unveils the recipes of national populism: communal polarisation leading to majoritarianism, co-option of politicians of non-dominant Dalit and OBC backgrounds, unmediated relation between the PM and the masses (via the Mann ki Baat radio programme, for instance), promises to the poor regarding symbolic welfare and anti-corruption drives. The manner in which the Modi-Shah duo emancipated themselves partly from the RSS is also presented in a sophisticated way. Last but not least, Jha demonstrates that BJP is fighting elections like wars and that its opponents are not only adversaries for its leaders, but enemies — something we see in other nation-populist regimes that have turned authoritarian.

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