HarperCollins, Amar Chitra Katha announce joint venture
Preeti Vyas, president and CEO of Amar Chitra Katha Pvt Ltd, is excited about this first of its kind partnership with HarperCollins India.
Founded in 1967, Amar Chitra Katha has been a household name for generations of Indians. Amar Chitra Katha has joined hands with HarperCollins India to bring the iconic folktales of India from its comic books in a new format for younger readers.
Each book in the Amar Chitra Katha Folktales Series is adapted from the original Amar Chitra Katha comics and aims to bring the reader closer to the thoughts and traditions that make up our India’s identity, a statement by the publishers said.
“India’s rich tapestry is woven together by her stories. These tales can be from the great epics and mythology, or from the ancient history of this rich land.
“But sometimes the stories of the people, passed down from generation to generation – told at bedtimes and celebrations, in schools and homes – are the most astounding. These are the folktales that are part of the great collective inheritance from our past generations,” it said. The series is put together by the writers at Amar Chitra Katha and brings together some of the greatest folktales in the ACK catalogue.