Are you willing to celebrate the Nepal earthquake by purchasing Vincent Chase sunglasses for Rs 500? Well, Lenskart.com wants you to do so.
Soon after Nepal was rocked by a massive earthquake at around 11:45
am today, e-commerce website Lenskart.com took no time to apparently ‘celebrate’ the disaster by sending a promotional SMS. The SMS said, “Shake it off like this Earthquake: Get any Vincent Chase Sunglasses upto Rs. 3000 for FLAT Rs. 500, by sending invites to 50 friends @ http://www.lenskart.com/refer-sun”.
This highly insensitive SMS was sent at 1:28 pm, within two hours of the powerful earthquake which claimed over a hundred lives according to initial reports. Tremors were also felt across northern and eastern India and over five people have been killed in areas close to the Himalayan nation.
Minutes after the SMS was received, people took to Twitter to protest this insensitive behaviour. Realising the gravity of the situation and to avoid #ShameonLenskart from trending on Twitter, the company sent out another SMS at 3:01 pm apologising for the “accidental choice of words”. Yes, it took 90 minutes for Lenskart.com to realise this. Within that 90 minutes, our government had already hit the panic button to provide relief and support.
The apology SMS said, “We apologise for the accidental choice of words in our SMS, Our intention was not to hurt anyone’s feelings. We are extremely sorry for this error- Lenskart Team”
Meanwhile, another similar promotional SMS was sent by American Swan at 4:48 pm today. The brand seemed really excited to introduce their “Earth Shattering offer” to consumers.
While many might believe that all type of publicity (even this blog) is good publicity but this is highly insensitive thinking from the brand’s end.
Feel free to share your opinion in the comment section below.