What happens when the Internet finds out that cow dung cakes can now be purchased from eBay and Amazon? They point out that they’re sold under the ‘Home Improvement’ category and well, we can request gift-wrap.
Apart from e-market listings of cow dung cakes, last week, social media discovered what frequent use of emojis could mean, the world of paid tweets and their weekly dose of outrage was reserved for a highly questionable selfie moment.
A survey by an online dating website claimed last week that people who use emoji icons the most often, think about sex several times a day. “[Emoji users] want to give their texts more personality. Emoji users don’t just have more sex, they go on more dates and they are two times more likely to get married,” said researchers. Now, while many readers found this ‘revelation’ hilarious, not everyone was sold on the theory. ;)
Readers also had a hard time believing that more than a dozen celebrities had this exact thought at around the same time:
Congratulations to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio
— Farah Khan (@TheFarahKhan) December 27, 2015
Yes, Twitter, this is what the much popular world of paid tweets looks like, in its full force. For those who still don’t know what happened here, here’s some education – when corporates seek attention for certain events or moments, they turn to ‘influencers’ on Twitter. These influencers tweet using their hashtags and make them ‘top trends’ in an attempt to stay etched in the social media sphere’s memory.
Which is exactly what Reliance did for its 4G service – Reliance Jio which will roll-out for non-Reliance employees from March this year. And though one wonders if the celebs here were paid, Reliance did reach out to twitterati with high follower counts for paid promotions. #CelebratingJio became a top trend and got etched in our memory, but not for all the right reasons:
Maybe Reliance Jio is so amazing that every celeb had the same reaction to it. Or they are just trolling Mukeshbhai pic.twitter.com/Foy1ZU0e5h
— IndiaExplained (@IndiaExplained) December 28, 2015
The insane level of celebrity endorsement is simply a reminder that the opposite of #Jio is Maro
— Veena Venugopal (@veenavenugopal) December 28, 2015
Celeb tweeting done wrong – Jio Style.
— Ankur Agarwal (@annkur) December 28, 2015
So what else got etched in our memory for all the wrong reasons?
This couple for their arguably horribly timed selfie:
As fire engulfed a 63-storied luxury hotel in Dubai, three hours before the New Year rung in, these lovebirds decided “heck, this is selfie time!” Now, we’re not one to judge, but this does sound like a bad, bad idea especially in our times of viral outrage. Oh, and outrage there was.
Their picture was mostly referred to as the “most senseless selfie ever” and couple were awarded “stupid of the year” by many. Of course, some users came to their rescue too – “They aren’t firefighters, what should they do?” tweeted @JonGardnerSC. Comments here will give you a gist of the overall reactions:
So much going on this pic of New Year in Manchester by the Evening News. Like a beautiful painting. pic.twitter.com/szKKRM4U4i
— Roland Hughes (@hughesroland) January 1, 2016
28,000 retweets and counting, the picture got a few makeovers like these:
— NOTLR (@NOTLR) January 1, 2016
Boy, Twitter knows how to have fun. But we already knew that.
Even more fun was had when ISIS leader Baghdadi got trolled on Twitter after he invited people to join ISIS. Responses ranged from “I’d rather watch Star Wars than join you” to “I wanna wait until April and find out what happened to Jon Snow”.
@iyad_elbaghdadi My dad said I have to be home by 8pm. Will we be done by then?
— Safiyya-Maryam Ahmed (@guidanceofgod) December 27, 2015
With New Years, Delhi approached the much dreaded day of odd-even. Chief Minister Arvind Kejriwal’s plan to allow cars with even-numbered plates to ply on even dates and odd-numbered on odd dates was met with surprisingly good results.
Even as the general atmosphere was that of uncertainty, Delhi cooperated and together reduced traffic on the streets and the pollution that has been choking it for months now. “I find this lack of congestion disturbing,” tweeted @abhijit_chanda summing up the thoughts running through most of our minds.
But the story doesn’t end there. As an already congested Metro, especially, Rajiv Chowk metro station, dealt with odd-even, images like these inundated Twitter and Facebook:
— Parul Tyagi (@parultyagi22) January 4, 2016
Feeling claustrophobic? Worry not, most of these images have been proven to be hoax, apparently of the Diwali rush from 2014.
The other big New Year event was Adnan Sami’s ‘homecoming’. As the formerly Pakistani singer got Indian citizenship and announced “I’m home”, congratulations poured in from all corners.
From the world of Express
After his much talked about interview with Ram Madhav, national general secretary of the BJP and former spokesperson for the RSS, journalist Mehdi Hasan penned a column for The Indian Express. “Hell has no fury like a Hindu nationalist scorned — as I found out after my Ram Madhav interview,” he wrote resulting in even more ire for the Al Jazeera presenter.
There was also this women-only liquor store in east Delhi that totally grabbed the attention of the internet. And while feminists and meninists argued about the need for such a ‘theka’, the general conversations involved women tagging their female friends for a happy drunk time.
— So Delhi (@SoDelhi) December 29, 2015
One of the most popular Express stories of the week was a profile of Kashibai, the first wife of Bajirao Peshwa. EYE, the weekly Express magazine, explored her lesser-known story in its first issue of 2016. There was more to Kashibai than being a devoted wife who struggled to accept her of the Marathi warrior husband’s relationship with Mastani, and readers were all over it.
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