Journalism of Courage
This is an archive article published on January 23, 2019
Tata Motors launches Harrier SUV in India; check details here
Tata Harrier SUV Launch Price in India, Features: The isolated sub-frame design of the SUV minimises the noise and loads caused by severe impacts such as speed humps.
Tata Harrier SUV: The five-seat SUV has been launched at a starting price of Rs 12.69 lakhs. (Express photo: Amit Chakravarty)
Tata Harrier Launch Price in India: Tata Motors Wednesday launched its much-awaited and most-premium SUV, the Harrier, which has had people waiting with bated breath ever since its concept H5X was showcased at the Auto Expo 2018. Tata harrier will be on sale across Tata Motors authorised outlets from Wednesday.
The five-seat SUV has been launched at a starting price of Rs 12.69 lakhs. The car is available in four variants – Harrier XE(Rs 12.69 lakhs), mid-spec XM (Rs 13.75 lakh), XT (Rs 14.95 lakh) and the range-topping XZ (Rs 16.25 lakh). Launched in five colours — Calisto Copper, Thermisto Gold, Ariel Silver, Telesto grey and Orcus White—it is powered by a 140hp, 2.0-litre diesel engine mated to a 6-speed manual gearbox.
According to the information available on the company’s website, Tata Harrier has been built on advanced 90%+ automated manufacturing line for robust built quality and reliability. Other features include —monocoque construction with optimised torsional and bending stiffness for exemplary driving dynamics, efficiently designed crumple zones for absolute safety, auxiliary isolation panels for quiet and refined in-cabin experience and extensive use of advanced high strength steel and tailor welded blanks for high strength and reduced weight.
Harrier – the much awaited SUV that’s #AboveAll, has officially been revealed to the world in the presence of Guenter Butschek – CEO & MD, & @MayankPareek_ – President, PVBU. pic.twitter.com/pbThY4SRsb
— Tata Motors (@TataMotors) January 23, 2019
Waiting to drive their Harrier home, 5 special customers are happy to be a part of the launch event and to receive their scale model. #AboveAll pic.twitter.com/KfrcXON0bQ
— Tata Motors (@TataMotors) January 23, 2019
Tata Harrier SUV: Tata Harrier has been tested for over 2.2 mn kilometres on torturous terrains.
The isolated sub-frame design of the SUV minimises the noise and loads caused by severe impacts such as speed humps. It has been tested for over 2.2 mn kilometres on torturous terrains and over 1 million SUVs, based on D8 architecture, have already been sold across the world.
What’s the design philosophy behind the Tata Harrier?
The new Harrier is built around Tata’s Impact Design 2.0 at the company’s new manufacturing line at the Pune facility. It shares a lot of design features from the concept car H5X that was showcased at the 2018 Auto Expo. The SUV carries the LED daytime running lights on the top, which also work as indicators. The headlamps are quite unconventionally placed close to the bumper, which gives the SUV a unique edge.
“The all-new Harrier is our most premium offering yet and will attract aspiring buyers. Built on the Omega architecture, which is derived from Land Rover’s D8 platform, the Harrier is a testament of our continued efforts to deliver global products,” said Mayank Pareek, president of passenger vehicle business unit, Tata Motors.
The passenger vehicle business of Tata Motors is going through strength to strength on the back of new products and
Harrier promises to further strengthen company’s market presence by surpassing all current benchmarks and paving
entirely new standards for SUV market in the country, he added.
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Tata Motors saw an 8 per cent drop indomestic sales to 50,440 units in December 2018 as compared with 54,627 units in the same month of 2017.
© IE Online Media Services Pvt Ltd
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