At the recently concluded Auto Expo 2016, Maruti Suzuki, India’s largest automaker, introduced a new philosophy that the brand intends to follow into the future. Called Transformotion, the new philosophy suggests transformation through motion, or the transformation of Maruti Suzuki through their core business, which revolves around automotive motion. Transformotion marks the brand’s journey towards Maruti Suzuki 2.0 and stands on the following pillars – Vision, passion, resolution, revolution, innovation, evolution, creation, differentiation, distinction, exhilaration and customization.
Transformotion for Maruti Suzuki starts with the all-new Vitara Brezza. Conceptualized, designed and developed in India using a Suzuki global platform and engine, the new compact SUV was the centerpiece of the manufacturer’s sprawling exhibit at the Expo. The Vitara Brezza’s handsome styling is given motion by a 1.3-litre DDIS 200 diesel engine, good for an impressive 88.5 bhp and 200 Nm of torque; while being mated to a 5-speed manual transmission.
The all-new Vitara Brezza also offers a slew of features which include projector headlights, LED daytime running lights, 16-inch alloy wheels with 215 section tires, Maruti’s SmartPlay touch-screen infotainment system with navigation and rear-view camera, cruise control, automatic climate control, ABS and dual front airbags. To add some personal flavor, Maruti Suzuki will also offer a host of customization options for the Vitara Brezza. With additional embellishments like body stripes, decals, contrast colored roof and mirror caps, new wheels, and other personalized interior options, there is a unique Vitara Brezza for everyone.
To create more buzz about Transformotion at the Expo’s Maruti Suzuki pavilion, the brand had organized a few events like the kinetic balls show revolving around the Vitara Brezza, a Motorsport Autocross Simulator, a face recognition 3D multiplayer racing game called Motion Control, and more. Maruti Suzuki’s premium retail outlets, Nexa, also showcased their Nexa Collection of lifestyle products.
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