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This is an archive article published on October 23, 2018
Hyundai launches ‘the all-new Santro’ in India at Rs 3.89 lakh
With its modern stylish tall boy design, the four-wheeler is aimed at family buyers who seek comfort with spacious cabin feel and without compromising on styling.
Y K Koo MD & CEO, Hyundai Motor India and Corporate Brand Ambassador Shah Rukh Khan at the launch of the car.
India’s once popular hatchback, Santro, is back in the Indian market as the South Korean auto major Hyundai on Tuesday launched the car with introductory prices starting at Rs 3.89 lakh (ex-showroom). With its modern stylish tall boy design, the four-wheeler is aimed at family buyers who seek comfort with spacious cabin feel and without compromising on styling.
Hyundai operates in the country through its subsidiary Hyundai Motor India Ltd (HMIL). It had discontinued the previous Santro model in December 2014. The all-new Santro, which was launched after almost fours years, is powered by a 4-cylinder 1.1 litre petrol engine. It comes with automated manual transmission (AMT) and factory-fitted CNG fuel options.
In the last 13 days, the company has already received bookings for over 23,500 units.
HMIL Managing Director and CEO Y K Koo and the company’s corporate brand ambassador- Bollywood actor Shahrukh Khan, were at the launch in Delhi. Koo said the new Santro is a true example of Hyundai’s Made in India philosophy. It is a shining result of numerous product clinics and rigorous durability test on various terrains in India, he added.
“With Modern Stylish Tall Boy Design, Comfortable & Premium Cabin, New Age Technology, Customer Centric Safety, All Round Performance and Complete Peace of Mind, the All New SANTRO will set a new benchmark in modern mobility,” Koo said at the launch.
However, the introductory prices would be for the first 50,000 customers. In the last 13 days, the company has already received bookings for over 23,500 units.
Safety features include ABS with EBD and impact sensing auto door unlock. The car will compete with the likes of Maruti Suzuki’s WagonR, Celerio and Tata Motors’ Tiago in the mid-compact segment which is about 30,000 units a month.
The new Santro will be available in an array of 7 exterior colours including 2 new colours – Imperial Beige and Diana Green.
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