At the ongoing 2014 Sao Paulo Auto Show in Brazil, Ford has unveiled three new concept models based around the company’s popular crossover EcoSport. All the three models, namely – Beauty, Beast and Storm, sport heavy customization on the outside and inside as compared to the standard car. No official word has been received from Ford if these models will sold in the market. For the time being, Ford is insisting that these models are a showcase of the EcoSport’s ability, versatility and customization possibilities.
The Beauty is first of the concepts shown to the general public at the Sao Paulo’s auto show. It has an overall understated look on the outside as opposed to the brash and intimidating look of the Beast or Storm concept forms. The Beauty concept is aimed for urban usage which defines it unpretentious aesthetics. That said, it sports a flamboyant matte copper or ‘Copper Stardust’ paint-job on its exteriors, complemented by a contrasting black roof. The Beauty concept rides on 235/40 cross-section 18-inch radial wheels. Other visual enhancements include a pair of LED DRLs up on the front. Inside, there are four individual captain leather seats and an infotainment system with GPS. Along with this, the driver and passenger seat headrests are fitted with DVD screens as part of the rear-seat entertainment package.
The Beast concept on the other hand reveals the sporty side of the EcoSport. Colored in a shade of pearlescent white or “Speed White” paint scheme the Beast concept is surely going to grab eyeballs of many. Blue and orange accents around the fog-lamp housing, ORVMs, running board section, roof, etc, further add up to its sporty roots. The Beast concept also gets a unique-to-the-three air scoop on its bonnet. In addition to this, this particular concept gets a set of four LED fog lamps along with day-time-running-LEDs. It comes shod with 235/60 R18 tyres. Inside the car, you will find a central multimedia system with GPS, but in place of the rear seats you get cycle racks instead.
The third and the final concept showcased at the show is Storm. The Storm undoubtedly looks the most intimidating concept of the trio. Part of which is down to the fact that its styling is heavily inspired by the company’s pick-up truck, the Ford F150 Raptor. In case you are wondering, the bold FORD motif etched on the Storm’s radiator grille is borrowed from the Raptor only. To add to its hulking presence, it sports plastic cladding on the wheel arches and around lower side of the car. The “Blue Storm” paint job with contrasting highlights in black and silver along with body graphics and 215/75 R15 off-road terrain tyres give it a quintessential SUV appearance.