Even though premium car market has seen an aggressive rise in the Indian marker, Volvo in particular has seen a steady growth. Now for 2015, the Swedish manufacturer has enlisted aggressive strategy to take on the Indian car market.
Volvo first of all is planning to bring the standard version of the V40 that will line-up against the likes of A-Class and 1-Series. The hatchback will get power from diesel D3 engine, similar to the one that goes into the V40 Cross Country.
The hatchback V40 will carry a price tag of around Rs. 26 lakh, making it more accessible to the customers. India has seen a large growth in the entry-level premium car segment and the V40 will try to tap the similar market and customers.
The V40 Cross Country, which is only available with a diesel powered engine will now get a petrol engine of 1.6-litre displacement and a price tag lower than Rs. 30 lakh.
Volvo also plans to launch S60 in more powerful avatar in T6 variant drawing power from turbocharged-petrol engine that will produce around 304 horsepower.
Volvo also furnished plans to launch the new XC90 later this year in two variants and will be priced very competitively to take on the rivals. The bookings of the XC 90 will start in May itself.
Volvo brings all the cars in India as Completely Built Units (CBU) which attracts a lot of taxes and Volvo fails to price the products competitively. The new strategy of bringing new cars which are lower in price will surely help the company to push the sales in India. The current line-up of Volvo India also includes the flagship S80 sedan. Volvo is also working to open new centres and touch-points in the country for better service.
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