The Renault Duster is one popular SUV. While Renault started selling it in the Indian market 2012 onwards, the Duster had already become a success story in international markets since its launch in 2010. So much so that the Duster is currently the third best selling SUV in the world as per a report. Over the years, the Duster has garnered praise from almost all of the markets it is sold in, and the trend only continues to grow from here on.
Riding high on the Duster’s popularity then, Renault has now unveiled a pick-up truck concept model based around the compact SUV. Dubbed the Duster Oroch, the concept car graced Renault’s stall at the ongoing 2014 Sao Paulo auto show in Brazil. If this concept model goes into production in future, which is a likely possibility, it will be aimed at serving the pickup truck segment in South American markets. The pickup truck segment in this part of the world accounts to about 75 per cent of the total sales in the region. In numbers, roughly 9,20,000 pickup are sold in South America yearly, indicating a huge potential for products like the Oroch.
The Duster has always looked understated and functional in design. Although the Oroch underpins the same genes yet it manages to look far more contemporary in design than the standard car. Designed specifically for Latin America by Renault’s design center, the pickup truck features a double cab profile with a seating capacity of five. It sports some cool styling elements on the exterior such as satin white paint scheme with snazzy orange accents around exterior flush door handles, front fog lamps casings, bonnet and roof rails. In addition, it features LED DRLs within the headlamps, a matte black front grille along with a ‘Duster’ engraving on front bumper.
Among other visual add-ons, 18-inch alloy wheels shod with 255/60 tyres, panaromic sunroof and black cladding over wheel arches and rear bumper complete the exterior styling package for the Oroch. On the inside, the Duster Oroch adorns a combination of orange and charcoal grey for interior trim, a redesigned instrument console with silver accents, a new steering wheel and a ‘Cover Carving’ technology, which as per Renault, is another layer of foam in the seats. The Oroch also has two rear mounted cameras on either side, which display the surrounding’s view on the multimedia screen on the center console.
Like said before, Renault is mulling to launch two vehicles in the pickup segment for the South American markets; one of which is likely to be based on the Duster Oroch concept. We do not expect to see these pickup trucks in India anytime soon since the demand for premium pickup trucks here is anything but meek at the moment. Products like the Tata Xenon or Mahindra Scorpio Getaway are a proof of this fact.