Renault’s latest offering, the Kwid, has got off to a flying start in the Indian market. According to the French auto maker, the company’s new entry-level hatchback has recorded 25,000 bookings in less than two weeks after its launch here. Customer deliveries of the Kwid will begin next week through all the authorized Renault outlets across the country, the company said.
The Renault Kwid was launched on September 24, 2015, at an irresistible price tag starting from Rs 2.57 lakh and going up to Rs 3.53 lakh (both prices are ex-showroom Delhi). Amongst its bare basic rivals, the Renault Kwid came across as a breath of fresh air since it looks much more upmarket and premium at that price-point. Its crossover-inspired aesthetics and decently equipped interior make it even more appealing to the masses; something that we are witnessing now with these advance booking numbers.
As per Renault, in addition to buyers from metro cities, the Kwid has got tremendous response from Tier II and Tier III cities as well. The increased interest from small cities/towns can be attributed to the fact that Renault is claiming low costs of ownership of the car, thanks to 98 per cent parts localization. Renault is also offering 50,000 Km/ 2 years maintenance warranty which can further be extended to 80,000 Km/ 4 years along with 2 years of road side assistance policy.
Commenting on the development, Sumit Sawhney, Country CEO and Managing Director, Renault India. said “The Renault Kwid has created a huge excitement since its launch and we are thrilled with the response it has received just at the on-set of the festive season. The Indian consumer has shown tremendous confidence and trust in Renault brand, the initial response has been very exhilarating and the bookings are constantly increasing. We are witnessing remarkable footfalls in dealerships across all regions since the launch of Renault Kwid. The innovative Virtual Showroom and the Renault Kwid app have received a tremendous response across India”.
The Renault Kwid is available in six variants – STD, RXE, RXE (O), RXL, RXT and RXT (O). All the variants come powered by a 0.8-litre petrol engine developing 54PS of maximum power and 72Nm of peak-torque. The engine is mated to a 5-speed manual transmission and returns an ARAI-certified mileage of 25.17 km/l, making it the most fuel-efficient petrol car in the country.
The Kwid also features some of the segment first features like digital instrument cluster, one touch lane changer and touch-screen multimedia system with in-built navigation system; all of which give it an edge over its rivals. The Renault Kwid competes against the likes of the Maruti Alto, Hyundai Eon and the Tata Nano in the Indian car market.
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