Japanese auto major Nissan on Tuesday launched its new small car redi-GO from Datsun’s stable priced between Rs 2.38 lakh and Rs 3.34 lakh (ex-showroom Delhi), kicking off a price war in the entry-level segment.
Datsun redi-GO will compete with the likes of Maruti Suzuki Alto and Hyundai’s Eon, which are priced between Rs 2.5 lakh and Rs 4.42 lakh.
redi-GO is the company’s third vehicle under the Datsun brand in India and has come up on a new platform developed in the country.
The model will come in five variants priced between Rs 2.38 lakh and Rs 3.34 lakh.
“With Datsun redi-Go, we offer a unique urban crossover styled in Japan, developed and manufactured in India,” Nissan India Managing Director Arun Malhotra told reporters here.
The company is redefining conventional expectations and notions associated with entry-level car segment in the country, he added.
The 800cc five-speed manual transmission comes with a fuel economy of 25.17 kmpl.
The company claimed that the vehicle could accelerate to 100 km/h in 15.9 seconds and can achieve a top speed of 140 km/h.
The car would be retailed through 274 Nissan and Datsun outlets starting today.
Last year, the automaker had launched a compact multi- purpose vehicle Go+ to add to the Go small car to expand its network in small towns to boost sales of its Datsun brand of vehicles.
In 2014, when Nissan launched the Datsun Go in India, marking the global comeback of the brand after nearly three decades, it had said it was aiming to garner 10 per cent share in the Indian passenger vehicles market by 2016.
However, last year, it had clarified that it would miss its target, but would advance the launch of a third vehicle from its Datsun brand in the country to propel growth.
Both, Nissan and Datsun, now aim to garner 5 per cent share in India by 2020.